Frequently Asked Questions

Frequently asked questions

What is Athlete Branding?

Through athlete branding, individuals gain the tools and skills needed to elevate their marketability, whether they’re aiming to compete at the next level or preparing for future career opportunities. These skills include athlete profile development, content creation, custom logo design, media training, and more.

At B.M.O.R., athlete branding is defined as the strategic process of helping athletes maximize the value of their name, image, and likeness to build a lasting personal brand—both during and after their athletic careers.

What is Athlete Marketing?

Athlete marketing is the strategic promotion of an athlete through specific marketing and advertising channels. These campaigns may begin and pause at different points throughout an athlete’s career, depending on timing and opportunity. The primary goal is to enhance the athlete’s marketability for external opportunities—such as sponsorships, brand deals, or other financially beneficial partnerships. Athlete marketing often includes a clear call to action, guiding audiences toward a specific behavior, purchase, or engagement.

How much does it cost?

At B.M.O.R., we don’t charge athletes any upfront fees for branding services. Our goal is to invest in your long-term success by helping you build a strong, marketable brand. Instead of a traditional fee structure, BMOR earns a percentage from any marketing deals we help secure for you. This performance-based model ensures our interests are aligned with yours—when you win, we win.

How can I contact you?

You can reach us at info@bmorbrmkt.com. We are always happy to answer your questions.

Do you focus on NIL deals for athletes?

At B.M.O.R., our expertise is in branding and marketing. We empower athletes and companies build, strengthen, and promote their personal brand so they can unlock opportunities, including NIL. However, we do not serve as agents or brokers, and we do not participate in NIL deal negotiations with colleges or universities.

Our work is centered on helping athletes and companies develop a strong, marketable identity through strategic branding, marketing, and communications. A well-built brand opens doors, and we make sure our clients are positioned to walk through them.

What is personal branding in sports?

At B.M.O.R., we define personal branding in the sports industry as the intentional process of creating and maintaining a distinct, authentic identity for athletes — one that reflects who they are both on and off the field. A strong personal brand connects an athlete’s talents, values, and achievements to their audience, helping to build a positive reputation, expand their influence, and increase visibility within the sports community and beyond.

Effective personal branding opens the door to greater opportunities, including partnerships, sponsorships, and endorsements. To achieve this, we guide athletes through a strategic process that includes identifying their unique values, developing engaging and consistent content, leveraging the right social media platforms, collaborating with aligned brands, and positioning themselves for long-term growth.